The Firefox web browser is indeed blazing a trail on the web. Unless you've been in a cave you've at least heard of it. I've had it running for a while now and can "highly" recommend it. I was immediately impressed by how much faster pages loaded when browsing.
This morning it was downloaded for the 50 millionth time.
All this without radio or television advertising.
50 million "word of mouth" customers from around the planet!
Are you kidding me?
I'd say the only marketing department with an easier job is the one at Nike [that's a golf joke, in case you're wondering].